As fast food loses market share to fast casual, brands must find a way to capitalize on consumer trends to stay relevant. Breakfast is potentially the most lucrative daypart for QSR companies. It’s also one of the most competitive areas in the market today. Fast food brands must find a way to distinguish themselves from others in the industry to have a chance of finding success in this daypart.
Customers can be fickle. Not every food fad develops into a QSR trend. As cases in point, remember 2004, when fast food restaurants were scrambling to serve burgers as lettuce wraps, or the late...Read More
The QSR industry can be pretty cutthroat. Consumers are spoiled for choice, but they have a finite amount of time and money. What makes eaters choose this restaurant and not that? What makes them...Read More
Breakfast is blurring boundaries in all sorts of ways for the QSR industry. The lines between meal and snack, the time distinction between early morning and later in the day or even late night,...Read More